“At Coors Field, we have always prided ourselves in putting customer experience first. ![]() Amazon One’s latest capability directly responds to those demands by delivering a new level of convenience to the age verification process, shortening the time it takes to make an alcohol purchase, and improving the overall guest experience at Coors Field.” “Consumer preferences are ever evolving and demand for faster service models continues to grow. “We are excited to team up with Amazon One to launch their age verification feature at Coors Field,” said Alison Birdwell, president and CEO of Aramark Sports + Entertainment, a leading provider of food and beverage, retail, and facility service programs in premier sports venues across North America. Amazon One’s age verification capability addresses these challenges and alleviates the burden-and time-of manual ID verification. It leads to longer transaction times and puts a strain on employee productivity. Verifying a customer’s age for every alcohol purchase is a known friction point for retailers, bars, and breweries. When the customer is ready to pay, they simply hover their palm over the Amazon One device again, and they will be charged for their purchase. The bartender will do a quick visual match of the photo on their screen with the customer in front of them, and then proceed with the sale. When an enrolled customer who is of age hovers their palm over an Amazon One device, the bartender will see a “21+” message along with the customer-uploaded selfie on the screen. How does the bartender know a customer is of legal drinking age? In Coors Field, Amazon One kiosks are available at the SandLot Brewery, the first brewery inside a Major League Ballpark, and Silver Bullet Bar, a full-service bar specializing in local and national craft beers. Customers not yet enrolled in Amazon One can preenroll online or at the enrollment kiosks wherever Amazon One is available. Once signed up for age verification, customers will no longer need to produce an ID when purchasing alcoholic beverages at participating outlets. Amazon One does not store customers’ government-issued IDs, which are verified by an ISO 27001–certified identity verification provider (ISO 27001 is an international standard for information security). ![]() How does the Amazon One age verification feature work?Ĭustomers already enrolled in Amazon One can take advantage of the age verification feature by visiting and uploading a photo of the front and back of their government-issued ID, such as their driver’s license, and a selfie. Prior to this round, Wire raised $21 million Series B funding round in 2021, with other investors including Morpheus Ventures, Elysium Venture Capital and One Way Ventures.Senior Director, Food Service Operations and Development, Colorado Rockies Wire works with enterprises and governments looking to protect their documents, and secure communications across teams, clients and partners - it says it has currently 1,800 government and enterprise customers worldwide. Wire, founded in 2012 in Zug by Alan Duric, Janus Friis, Jonathan Christensen and Priidu Zilmer and led by CEO Morten Brøgger, developed a platform that offers messenger, voice, video, conference calls, file-sharing and external collaboration, built upon an infrastructure of industry-leading end-to-end encryption to ensure that all data that passes through it remains secure and private. The money was raised from investors led by Iconical and Cipio Partners, and joined by existing shareholders from UVC Partners, Wire, a Berlin, Germany-based software developer of an integrated B2B communication platform, raised series C equity finance round closed at €24 million ($24.5 million).
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